History of Effortless
Effortless PMU began in 2017, when Judy was searching for a new career venture and decided to follow her passion in makeup. She enrolled in many different permanent make up academies and soon enough, she was taking on clients in the back room of Spades Nail Parlor. With the help of her sisters, Law of Attraction, and nearly half a decade’s worth of experience tattooing people’s faces, she has built a business that resonates with people of all ages and demographics who only want to expend their efforts into what truly matters most.
141 W Main St Ste F Alhambra, CA 91801
Our Team
Owner & Master Artist
Helping You Look Effortlessly Beautiful and Build a Career You Love in Permanent Makeup
Hi, I’m Judy Liang, founder of Effortless PMU in Alhambra, California — where natural beauty meets precision artistry.
I specialize in ombre powder brows, combo brows, and PMU education. With over 8 years of hands-on experience, my mission is simple: help clients feel effortlessly confident and guide aspiring PMU artists toward a purposeful, profitable career.
“I love what I do and I hope you can feel the love through my hands from my heart and eventually onto your beautiful face.
My goal is to create natural timeless looks so you can wake up effortlessly, look refreshed, and ready to fulfill your purpose in life.”
About Selena | Brow Artist at Effortless PMU
Enhancing Natural Beauty with Precision + Care
Hi, I’m Selena, a Permanent Makeup Artist at Effortless PMU in Alhambra, CA — where every brow is shaped with intention, artistry, and heart.
I specialize in ombre powder brows, a gentle and customizable PMU technique that gives you a soft, natural finish that lasts. My goal is to help you wake up feeling confident and polished — no brow pencil required.
My Journey Into PMU
Before becoming a PMU artist, I was drawn to all things beauty — but I was searching for a craft where I could truly make an impact. When I discovered permanent makeup, everything clicked.
Through advanced training and mentorship under Judy Liang, I developed a deep understanding of facial symmetry, skin types, and the healing process. But beyond technique, I learned the power of creating a calm, safe space where clients feel seen and cared for.
What You Can Expect When You Book With Me
A thorough consultation — I listen first, then design brows that fit your face and lifestyle
A gentle touch — I prioritize comfort and precision throughout the session
Beautifully healed results — My clients love their soft, natural finish
Ongoing support — I guide you through aftercare so your brows heal beautifully
Whether it’s your first time getting your brows done or you're looking for a refresh, I’m here to help you feel effortlessly confident.
Let’s Get You Glowing
📍 Located at Effortless PMU Studio in Alhambra, CA
✨ Book your appointment today and let’s create brows that truly feel like you
📲 Follow me on Instagram for healed results, behind-the-scenes, and client transformations